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Hero Page Design for Zenni
Zenni Optical, Hero Page Design
Brief: One Pair is not enough.
Big Idea: "Framed Frames" — One pair isn't enough.
Insights:People see things, explore places, experience stories. We all have these unforgettable moments like gems in our minds, then we frame up our special moment on the wall.
Option 1: A short video hero image, where it starts close on one frame and simply pulls back to reveal a whole wall of frames.
Option 2: Split hero page: One side is one frame with one view of a location and the other side is another frame with a different location. Each side could link to a separate product or promotional page.
Miri Li
Art Director + Visual Storyteller
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