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Mini Countryman: A Little Bit Bigger™
The One Club, Integrated Campaign
Brief: Bring awareness to the new Mini Countryman: The Bigger Mini.
Idea: In 2010, the Mini Countryman grew: 1' 4.5" to be exact. So here at Mini, we decided to own everything A Little Bit Bigger.™
Credits: Miri Li x Rawan Abdulmajeed,Mary Wish,Dany Gottsta
Awards
Winner x The One Club Creative Boot Camp, 2013
Mini wrote an open letter to Apple thanking them for following their lead.
Mini also decided to infiltrate an Apple store with a guerrilla tactic.
Mini wrote an open letter to Starbucks for getting a little too big.
Mini wrote an open letter to Nike for not caring about a little bit bigger.
Miri Li
Art Director + Visual Storyteller
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